Brand Review: Wild Beauty Apothecary

avgust 28, 2018

I have a brand review for you today. I've never done a brand overview before but I feel like I should do one for Wild Beauty Apothecary, a skincare line made in London. Why? Well the first reason for this is that I have their complete skincare line, which at the moment are two products: an oil serum and a face mask. The second reason is that I feel really close to the brand based on their philosophy and inspiration behind it. Third reason is that I actually had the absolute pleasure of meeting the duo behind the brand, the lovely Yelena, an organic skincare formulator, and her husband Dany, a creative designer. We spent like 5 hours together and do I really need to add anything more?! They are so nice, friendly, funny and just good people. We had a lovely time and I hope we meet again. Oh and did I mention that the products Yelena created are beautiful and that is actually the main reason I'm even writing about Wild Beauty Apothecary.

At Wild Beauty Apothecary they strongly believe that nature and beauty should be within everyone’s heart, mind and home. For them, it all started with the skin. They are using carefully selected natural and organic ingredients from plants, flowers, herbs, nuts and seeds. "More than just protecting and nourishing, their skin-loving products encourage you to take time out and immerse yourself in aromas straight from the natural world." I love the ingredients they use and that they also think about the environment! They use glass bottles and their paper boxes are actually "Tree Free". They are made from 100% cotton, which is a byproduct from the cotton production of the fashion industry. That's amazing, isn't it? I've never seen that before. The packaging can be recycled as paper. Their labels are compostable, they are made out of agricultural waste. Label’s adhesive is made out of sugarcane and it is biodegradable. "To maintain your bottle looking new, please avoid touching the label with wet hands." More info on their website hereWild Beauty Apothecary Harmony Bloom Oil, Rescue Mask. Vegan, organic, natural, handcrafted, glass packaging, eco friendlyWild Beauty Apothecary Harmony Bloom Oil, Rescue Mask. Vegan, organic, natural, handcrafted, glass packaging, eco friendly
Inspired by the forest. Wild Beauty Apothecary Harmony Bloom Oil, Rescue Mask. Vegan, organic, natural, handcrafted, 100% cotton paper packaging, eco friendly
Wild Beauty Apothecary Harmony Bloom Oil, Rescue Mask. Vegan, organic, natural, handcrafted, 100% cotton paper packaging, eco friendly
Wild Beauty Apothecary Harmony Bloom Oil, Rescue Mask. Vegan, organic, natural, handcrafted, glass packaging, eco friendly
Wild Beauty Apothecary Harmony Rescue Mask for oily, combination, acne-prone skin
Wild Beauty Apothecary Harmony Rescue Mask for oily, combination, acne-prone skin. Powder mask, detoxifying, brightening
As I said Wild Beauty Apothecary currently has two products, both are from the Harmony collection. First I want to talk about the Rescue Mask*, a "superpowered yet gentle treatment that helps detoxify and remineralise skin." I recently talked about this mask in a post "5 Beautiful & Effective Powder Masks" (see here) so you may have read a little bit about it already. This facial mask combines mineral rich, detoxifying White & Green Clays, antioxidants rich Matcha Tea, White Willow and vitamin C rich Camu Camu. Due to Rice Powder the mask is effective but still gentle and not stripping. It contains oils of Yarrow and Lavender which give the mask its calming scent. This mask won Silver Award in Free From Skincare Awards in ‘Problem Skin’ category, so you better believe it's good. Find more info here.

I usually mix powder masks with warm water and some raw honey, sometimes I also add a bit of oil. I love adding honey because it's hydrating and anti-bacterial at the same time and because I don't need to worry too much that the mask will dry on my skin super quickly. I ALWAYS spray my face with either water or toner when using masks that can dry up on the skin, so there's none of that tight feeling and also because the ingredients are more active and they work better that way. I find this mask to be detoxifying, gently exfoliating, calming and brightening, if you use it regularly. I love that it's a gentle mask and therefore I think it would be great for pretty much all skin types. I think it's a good mask to have if you live in a city and are surrounded by pollution. It's also a great mask to have if you have imbalanced, oily, combination and spot-prone skin. Check out the Harmony Rescue Mask here.
Wild Beauty Apothecary Harmony Bloom Oil for combination, oily, acne-prone skin
Wild Beauty Apothecary Harmony Bloom Oil for combination, oily, acne-prone skinWild Beauty Apothecary Harmony Bloom Oil for combination, oily, acne-prone skin
And the next product is the Bloom Oil*, which I have to say is my fave of the two. I love it so much! It's not shown on the photos but I used almost a whole bottle of this oil, it is just so beautiful and I have been using it ever since I got it, which was like a few weeks ago. This oil is suited for most skin types, but like the Rescue Mask, it's especially suitable for imbalanced, oily, spot-prone skin. The Bloom Oil was the first product Yelena created and she says it was "the first seed that planted the idea for creating Wild Beauty Apothecary." She goes one saying that "this precious facial oil is so dear to me. We grew alongside one another, and I lost count of the trials it took to achieve its final formulation." And what a gorgeous formulation it is!

Bloom Oil contains an array of beautiful ingredients, starting with Jojoba, Rosehip, Safflower, Evening Primrose and Hemp Seed Oil. There is Squalane, Sea Buckthorn, Cranberry, Blackcurrant, Carrot, and more. I'm in love with all these natural ingredients, that are mainly organic or wildcrafted. The oil has a few essential oils like Jasmine, Sweet Orange, Rose but I mainly smell Geranium. It's a lovely floral scent which like I said has been accompanying me every morning for the last few weeks. Bloom Oil is lightweight and I find it a gorgeous AM oil. It is balancing and my skin has been really doing well with it. My skin tone is more even, skin is soft and just more balanced aka there's less congestion in my skin. It's also hydrating and pairs beautifully with my beloved Farizad's Veil SPF** from Earthwise BeautyCheck out the Harmony Bloom Oil here.
Wild Beauty Apothecary Harmony Bloom Oil, Rescue Mask. Vegan, organic, natural, handcrafted, glass packaging, eco friendly
I'm very impressed with Wild Beauty Apothecary and I highly recommend their products! The two products are vegan, made with lots of organic and wildcrafted ingredients (and 100% natural), packaged in these beautiful glass bottles with a chic and minimalistic design. Love everything about them. Suitable for all skin types but definitely get a sample of them if you have problematic, spot-prone, oily skin. You will love them, I'm sure.

You can find Wild Beauty Apothecary products on their website (see here) and you can use my code "Jana" to get 15% off. You can also find their products at a few online shops (see stockists here), including The Green Jungle Beauty Shop, where you can also use my code "Jana" for 10% off your order.

Much love,

Jana xx

 UPDATE: As of October 2018, the brand changed their name to Lena Wild (see here).

*samples generously provided
**affiliate link

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